Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Extraction’ director Sam Hargrave is attached to bring a live-action movie based on the classic toy cars to screens, but plot details are being kept quiet ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Mattel Creations has revealed the latest deck of UNO cards coming from their UNO Artiste Series, as we're getting a new ...

A new set of Hot Wheels Premium collectibles is coming up, and it's a rather diverse mix of vehicles, to say the least.

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...

Mattel’s IP team worked overtime to support and build on the buzz around Barbie, while building on the company’s other ...