Sports marketing in India is experiencing significant growth, with sports like cricket, football, and Kabaddi attracting ...

Few people are better placed to answer those questions than a group of esteemed sports marketing experts who have spent recent months evaluating which brands have been leading the way in using their ...

Below, we recap the top sports-centric campaigns from the past few weeks.

The agency will take a 360-degree approach, creating unique engagement assets, such as tournament anthems, mascots, trophy ...

Leading sports marketing industry figure advocates ‘proactive’ approach to targeting stars following Singapore Taylor Swift ...

According to Nike, Miller will lead the company's athlete, league and federation portfolio and play a part in Nike's goal of ...

Toward the end of his latest podcast episode — a show that seems to have every second sponsored — Jalen Brunson, prompted by ...

I think about cultural leadership skills for a VUCA world. The message is clear: in women's sports marketing, being a force for good and driving brand growth are one and the same. As the market ...

New Nike boss Elliott Hill predicted that 18-year company lawyer Ann Miller "will inspire, innovate and push the boundaries ...

In a surprising announcement, the television network revealed that they had no more available advertising spots for the Super Bowl broadcast in New Orleans.

Fox is officially sold out of Super Bowl ad inventory, notes SBJ's Mollie Cahillane. A new study from the University of North ...

Nike Inc.’s new Chief Executive Officer Elliott Hill is reshuffling his management team, starting with the company’s legal, sports marketing and supply chain teams.