Apple Inc. was notified by the European Union that its geo-blocking practices are potentially in breach of consumer protection rules, adding to the iPhone maker’s regulatory issues in the bloc.

Apple's pile of regulatory woes in the European Union has ticked up again: the iPhone maker is being accused of unlawfully discriminating against

The EU has ordered Apple to cease geo-blocking in its media services, such as the App Store and iTunes. The European Commission identified questionable practices and threatened enforcement. Apple has a month to address the issue;

Apple was told by the EU on Tuesday to stop geo-blocking, the practice of restricting content according to a user's geographical location, on services such as its App Store, Apple Arcade, Music, iTunes Store,

The European Commission – the executive arm of the European Union – has warned Apple to desist from geo-blocking activities that it calls “discriminatory”. In a press release posted to the official European Commission website,

The European Union has accused Apple of unlawfully discriminating against EU customers after finding the Cupertino company’s geo-blocking measures may be violating the bloc’s consumer protection rules.

The European Union has notified Apple that it may be violating EU anti-geo-blocking regulations with practices regarding its media services,