The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.

My Little Pony, the Phase 10 card game, and Transformers action figures were inducted into the National Toy Hall of Fame.

Mattel advises anyone who has already bought the dolls to either cover or remove the incorrect URL from the packaging. The ...