The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

Danny Lawhorn Jr., who once coached in the Bria Holmes Elite Girls Basketball Program, was to be sentenced Thursday for ...

Like the previous link-up on the Samba, the JJJJound x Adidas Superstar 82 comes at a premium price of $250 (standard ...

After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

The Roger Federer-backed sportswear maker's efforts to invest in marketing by sponsoring athletes at the Paris Olympics, as ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Designed to give athletes a boost of energy during physical exertion, GU is well-loved by runners. Not necessarily the taste, ...

NewsVoir New Delhi [India], November 14: adidas, a global leader in the sporting goods industry, has announced a new ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...