In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Ronnie Singh, 2K's digital marketing director, says Caitlin Clark is "at the top of the list" for the video game's next WNBA cover athlete.

Paralympic Dream’ film was produced by the IPC’s advertising agency adam&eveDDB and launched in May to mark 100 days to go ...

Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different ...

Brightcove, the streaming technology company, has announced the launch of Brightcove Marketing Studio for Sales. This centrally managed video engagement pla ...

UFC announced Thursday that IBM will be its first-ever global AI partner, teaming up to develop a new way for fans all over ...

The 2025 Eastern Sectional Synchronized Skating Championship hosted by the Hershey Figure Skating Club is among the ...

With the new agreement, IBM will become UFC’s Official Global AI Partner, marking the first time UFC has opened up this ...

Former Honesdale High School tennis standout and IUP grad Shea Stanton was recently hired as Sports Information Director at ...

Robert Kraft, CEO and Co-Founder of Atlas World Sports, is a seasoned entrepreneur with a strong background in direct ...

Local natives Mackenzie Blume, Leah Monson and April Woltjer are working together to help shape their hometown's future.

⤵️ The Drive to Survive Netflix series in particular was a masterstroke that other sports leagues and clubs, including Spurs, ...