A startup called Shake, which soft-launched in the iOS store earlier this year, offers simple prediction games targeting a Gen Z audience in which users earn tokens that can be redeemed for prizes.

The intersection of sports marketing and the pharmaceutical industry offers a dynamic space where brands can leverage ...

Minute Media's Ayelet Mavor discusses how the brands under the company’s umbrella use their influence to promote social ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

MKTG and its variety of agency antecedents have handled IBM’s sports marketing efforts for decades. However, sources tell me the UFC sponsorship was negotiated directly with IBM.

UFC announced Thursday that IBM will be its first-ever global AI partner, teaming up to develop a new way for fans all over ...

The 2025 Eastern Sectional Synchronized Skating Championship hosted by the Hershey Figure Skating Club is among the ...

Robert Kraft, CEO and Co-Founder of Atlas World Sports, is a seasoned entrepreneur with a strong background in direct ...

Local natives Mackenzie Blume, Leah Monson and April Woltjer are working together to help shape their hometown's future.

Department of Community and Economic Development Secretary Rick Siger announced a $5 million investment in eleven major ...

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced the issuance of US Patent No. 12,124,509 titled 'Automa ...

The Brevard County Commission on Tuesday continued to weigh whether to continue county-funded marketing support for 44 major ...