In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Adidas has been on fire as of late with incredible promos on top sneakers all month long. But the brand just went live with ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Also including NBA athletes Anthony Edwards wearing adidas and LaMelo Ball wearing PUMA ... highlighting the fusion of sport ...

Ver esta publicación en Instagram After turning professional in 2022, signing with Adidas, Hall quickly became a standout ...

Adidas had tabled ‘eight-year ... and community benefits to help you navigate the next frontier of sport and make more ...

Friday night's Washington-UCLA football game will be a formal affair, a Black-Out outing, which is something akin to black tie only -- with the Huskies dressing ...

On’s co-founders say it’s no longer “just a running brand.” The post On Brand Posts Record Sales, Says It’s No Longer ‘Just a Running Brand’ appeared first on Front Office Sports.

Adidas’ Fear of God Athletics has announced a new venture— a basketball team, which is joining the Atlanta-based league ...