In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

If you're thinking about new kicks for the new season, you can't go wrong with these timeless, versatile styles.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Also including NBA athletes Anthony Edwards wearing adidas and LaMelo Ball wearing PUMA ... highlighting the fusion of sport ...