SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ...

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

Influencers offer sports leagues an incredibly powerful tool to connect with audiences in a more personal and impactful way.

An additional investment of over €1.5 million for Irish language publishing and dictionary projects has been approved by the ...

The 2025 MotoGP season has finally been revealed, and with it an exciting schedule of 22 Grand Prix spread around the world.

According to Nike, Miller will lead the company's athlete, league and federation portfolio and play a part in Nike's goal of ...

Fox is officially sold out of Super Bowl ad inventory, notes SBJ's Mollie Cahillane. A new study from the University of North ...

The moves come the same month that CEO Elliott Hill started work and signal Nike will continue its renewed focus on sports.

As part of The Drum’s focus on Finance & Utilities, the all-digital bank’s executive director of brand and sponsorship ...

“Sports owners … they sometimes sort of skip those protocols, those very disciplined steps to arrive at a name,” said John Fisher, senior lecturer in the marketing department ... attitude the team ...