SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

Below, we recap the top sports-centric campaigns from the past few weeks.

Drawing from her deep roots in New York sports media, Kelsey Tucker brings a dynamic blend of storytelling prowess and ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ...

Toward the end of his latest podcast episode — a show that seems to have every second sponsored — Jalen Brunson, prompted by ...

Sports marketing is an increasingly visible and fast-growing segment in the cluttered market place. By some estimates, the sales value associated with the overall sports market, both participant and ...

According to Nike, Miller will lead the company's athlete, league and federation portfolio and play a part in Nike's goal of ...

Ann Miller has been appointed as Nike's top marketing executive, signifying a major leadership change in the company's ...

Fox is officially sold out of Super Bowl ad inventory, notes SBJ's Mollie Cahillane. A new study from the University of North ...

In a surprising announcement, the television network revealed that they had no more available advertising spots for the Super Bowl broadcast in New Orleans.

Changes are coming for the Lake Myrtle Sports Complex in Auburndale: an office expansion, a stadium sponsorship deal and the ...

Nike Inc.’s new Chief Executive Officer Elliott Hill is reshuffling his management team, starting with the company’s legal, sports marketing and supply chain teams.