Georgia Stars and Team Why Not? square off on Day 1 of Nike EYBL Memphis. Team Thad and Beal Elite face off on Day 1 of Nike EYBL Memphis.

With the key NBA renewal, Nike maintains its dominance in the US sports market as it also serves as the official uniform ...

Check out the best plays from Day 4 of Nike EYBL Peach Jam. Check out the best plays from Day 3 of Nike EYBL Peach Jam. Check out the best plays from Day 2 of Nike EYBL Peach Jam. Check out the ...

It's not Nike's first basketball sponsorship. It has partnered with the NBA since 1992 and had a marketing deal with the WNBA ...

The new deal features a bigger emphasis on youth programs and a global expansion of the game. The National Basketball ...

And existing programs, including the Nike Elite Youth Basketball League (EYBL), Jr. NBA ... in the early going of the 2017-18 season, players' jerseys were ripping on the court unintentionally.

An apparel company named after their protection of biological females against trans athletes has called out Nike for what they deem is their opposing view on the matter. XX-XY Athletics released a ...

12-Year Global Agreement as the Leagues’ Exclusive On-Court Uniform and Apparel Provider ... opportunities across Nike Elite Youth Basketball League (EYBL) through expanded leadership, player ...

He also tends to be stuck in first gear ... the basketball with better than a three-to-one assist-to-turnover ratio. After playing alongside Fears in high school and Dillingham in the EYBL ...

On Friday night, 247Sports set up shop for Nike’s EYBL at the SWAC and there was no shortage of big-time performers. Taking center stage to kick off the weekend were a loaded Vegas Elite team ...

Nike (NKE) is shooting for a win with a major NBA and WNBA deal. On Monday afternoon, the shoe giant announced a 12-season extension of its partnership with the two leagues, making Nike the ...