Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

Think logos are tacky? No more. Fashion has shifted from giant Gs and Cs to quiet branding that lets men and women subtly ...

3. Create your new brand logo. Logos are essential to your business’s success. It doesn’t matter if you’re rebranding a business or starting from scratch — you should always take the time to design a ...

After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best ...

What's behind the often cryptic symbols used by historic watchmakers? Here are some that are particularly interesting or ...

After watching so many logos from the ’80s, Petrenjko says that reinterpreting current branding comes naturally to him. “I usually start by creating a few concepts in Illustrator and, as I design, I’m ...

The huge New England grocery store chain Market Basket hasn’t taken too kindly to the author of a “comically perverted” art ...

Distinctive brand assets are a powerful weapon, but assuming everyone knows your assets as well as you do might be impacting ...

National youth broadcaster triple j has unveiled a new visual identity, updating its drum logo and design system to reflect ...

AUDI, the child brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi’s ...

"We can't wait to invite the community to join us for this new and fun way to celebrate the holiday season in the Christmas ...